The SPF That Had to Happen: Tough Luxe SPF50

When it comes to your SPF Wardrobe®, we set out to achieve the perfect pairing of maximum sun protection supercharged with skincare goodness for daily use. And our newest addition, Tough Luxe SPF50, was the next sunscreen in our stable that simply had to happen.

We chat with our founder, Frances van der Velden, to uncover the real reason behind our newest (and most exciting) launch yet. The one that redefines what 4-hour water-resistant SPF can feel like.

The Problem: Common 4-Hour SPF Gripes

Let’s be real, many typical long-wearing sunscreens tend to weigh you down. They’re often thick, sticky, and stubborn to blend, disrupting what should be an effortless and fit into your everyday skincare routine. We’ve heard all the common gripes from “It feels suffocating on my skin” to “It leaves a white cast or visible finish.”

So if you’ve ever skipped sunscreen because it felt like a hassle, we hear you. When Frances founded Airyday, she set out to tackle these common SPF gripes and create formulas that are enjoyable to apply and wear – the obvious next product had to be a long-wearing, water resistant sunscreen.

“I wanted a sunscreen that didn’t feel like a chore – a 4-hour SPF designed to actually fit into my everyday routine. Something that works with my lifestyle, not against it.

“Very often, it’s the one step that disrupts an otherwise intentional routine – heavy on the skin, sticky to touch, hard to blend, and easy to forget.”

The Brief: Lightweight, hydrating, long-wearing SPF

“The real breakthrough in my SPF routine was creating one that felt good enough to wear everyday – on both my face and body.

“Lightweight, but hydrating. Long-wearing but also skin-loving from head-to-toe. Because what’s the point of protection if you don’t actually want to put it on?”

So, the brief was simple: create a 4-hour water-resistant formula that feels so good to wear, you’ll actually want to apply it every day.

The Result: Tough Luxe SPF50

Enter Tough Luxe SPF50: 4-hour water resistance, no stickiness, no heavy residue. It’s unbelievably weightless, long-wearing but never greasy – your new go-to for morning routines, beach swims, workouts, and everything in between.

Designed for face, body and hands, it leaves skin feeling smooth, protected, and barely-there (even under makeup). With a refreshing cucumber and green tea scent too!

She’s your SPF Wardrobe’s® new power piece. Shop her now.